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如何写商业计划书(概述)
作者:系统管理员    发布于:2015-06-25 10:29:04    文字:【】【】【
摘要:概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在 2 页以内。
        概述 (executive summary)
  概述是整个商业计划的第一部分,相当于整个商业计划的浓缩,使整个商业计划的精华所在。一般将概述放在最后书写,页数应控制在 2 页以内。
   概述应包括的基本内容有:
   企业的宗旨,例如:
   In 2007, ABC Corporation was created to...
   Now, ABC Corporation is at a point where...
   背景介绍,例如:
   For many years people have...
   The condition of the industry today is such that...
   产品或服务及市场竞争情况,例如:
   We have just completed the development of S30 - a novel and proprietary construction tool compared to competitive products, our S30 can...
   企业目标,例如:
   Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we...
   管理团队和管理组织,例如:
   Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with...
  市场策略,例如:
   The fundamental thrust of our marketing strategy consists of...
   财务状况和计划,例如:
   In 5 years we will have... and our investors will be able to...
   结论,例如:
   ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the...
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